Black Friday isn’t just for retail. Learn 10 smart ways to use it to grow your health, wellness or fitness business this year.

You don’t need to offer endless discounts to fill your yoga or pilates classes. Most studios know they should be doing things like SEO, reviews, and retention, but not everyone knows where to start. The truth is, it’s not about doing more — it’s about doing the right things really well. Here are five ways to get more bums on mats (without discounting yourself into the ground).