case study: DR Karim

+2,830%

Increase in Instagram views in first 3 months

+1,700%

Increase in Instagram accounts reached in the first 3 months

+147%

Increase in Instagram Profile Views in the first 3 months

DR KARIM GHABRA

AESTHETIC DR - ALTRINCHAM, CHESHIRE

Dr Karim Ghabra is a private GP and aesthetic doctor specialising in natural-looking enhancements through treatments like Botox, fillers, and skin boosters – helping clients look refreshed, confident, and entirely themselves.

the challenge:

When Dr Karim came to us, he had just left a well-known aesthetics practice to join a new clinic. Without a website or personal brand, and with an Instagram account that had gone dormant and no longer reflected his goals, he was relying on the reputation of his former clinic to attract clients. He needed to establish his own brand, build visibility, and start bringing in his own clients from scratch.

OUR APPROACH:

We started by reviewing Dr Karim’s brand from the ground up, creating a new identity that reflected his values, connected with his target audience, and aligned with his long-term goals. From there, we developed an Instagram strategy to re-engage his existing followers and reach a new audience, while building his personal brand and positioning him as an expert in aesthetics through educational and behind-the-scenes content.

What We Did:

Created a new brand identity aligned with his values, audience, and goals
Developed an Instagram strategy to re-engage followers and reach new audiences
Produced regular content shoots, including model sourcing, to showcase treatments
Managed social media – strategy, posting, content creation, inbox, and comments
Built a link-in-bio to streamline the booking process
Built and launched a new website with improved functionality and user experience
Started local SEO strategy to boost visibility in his area
Launched influencer campaigns and outreach
Developed a newsletter list for ongoing client engagement and retention