case study: Erica Suzanne
+1,365%
Increase in Organic leads in the first 3 months
1.3m
Organic Instagram reach in 1 month
+205%
Increase in website traffic in the frst 3 months
erica suzanne
Matchmaker - USA.
Erica Suzanne is a modern-day matchmaker with over 25 years of experience, creating intentional, lasting connections for high-value singles seeking real love
the challenge:
When Erica first came to Got Juice, she had an established personal brand and over 25 years of experience in matchmaking, but the core foundations of her business needed sharpening. While her reputation was strong, she lacked a clear marketing strategy that would consistently put her in front of the right people, generate qualified leads, and drive sustainable revenue growth.
Erica wasn’t looking for more noise—she needed a bold yet strategic approach that would match the quality of her service, amplify her voice in a crowded market, and ultimately build a business framework designed for scale.
OUR APPROACH:
To set Erica up for long-term success, Got Juice designed a tailored six-month strategy focused on fixing her foundations while growing brand visibility through powerful, organic social content.
Her existing website wasn’t performing: it lacked clarity, wasn’t optimised, and had a high bounce rate—meaning visitors were leaving before engaging. We stripped out the noise and rebuilt her digital presence around a series of high-performing landing pages designed to warm leads and drive conversions.
At the same time, we doubled down on organic social. By creating strategic, purpose-driven content and leaning into reels, Erica’s channels saw rapid growth—many videos now averaging over 200,000 views and delivering a steady flow of inbound leads.
With her foundations strengthened and awareness growing, we’ve now layered in Google Ads to deliver highly intentional leads directly to her team. Alongside this, we’ve been working with Erica to refine her sales process, ensuring that every lead is nurtured and converted at the highest possible rate.
What We Did:
Designed a 6-month growth strategy to strengthen business foundations and create a clear roadmap for scale
Audited and rebuilt Erica’s website, stripping out unnecessary noise and crafting high-performing landing pages built to convert
Optimised user experience to reduce bounce rates and ensure visitors stayed engaged
Developed a strategic organic social media plan focused on brand awareness and lead generation
Produced viral-ready Instagram reels, with many achieving 300k+ views and driving consistent inbound leads
Crafted a cohesive brand voice that reflects Erica’s premium, discreet positioning in the matchmaking industry
Introduced Google Ads campaigns to deliver intentional, high-quality leads directly to her team
Supported the creation of a sales process to maximise conversion rates from new leads
Provided ongoing consultancy to align marketing efforts with long-term business goals
SERVICES:
→ Website Rebuild
→ Social Media Strategy
→ Lead Capture Build
→ Content Creation
→ Full Social Media Management
→ Email Marketing Automation & Flow Build
→ Google Ads
→ Meta Ads
→ Sales Process Build
→ Website Optimisation & SEO
→ Sales Funnel Build
“got juice have been instrumental in shaping the foundation of my business”
Victoria, Emma & the team at Got Juice have been instrumental in shaping the foundation of my business, guiding me from concept to a fully realized vision. Their expertise, efficiency, and deep marketing knowledge have been invaluable, making every step seamless and strategic. I highly recommend their services to anyone looking for sharp, insightful, and results-driven support.
— ERICA SUZANNE
